Pull-Ups® Announces Improved Product Features Based on Feedback From Real Parents


NEENAH, Wisconsin., June 8, 2021 / PRNewswire / – June is National Potty Training and Pull-Up Awareness Month® understands how difficult potty training can be for both parents and their children. In fact, it can be such a challenge that parents have ranked pants that make toilet training as fun and easy as possible as the number one benefit that a brand of training pants could offer.1. As the best-selling training pants in North America2, Pull-Ups understands the needs of parents and is proud to launch improved features that make potty training fun, fast and easy with new Disney music-themed graphics that fade when wet to help teach children to stay dry.

Consumer Study Says 60% of Parents Want Workout Underwear That Motivates Their Child1, and 80 percent of parents believe the exclusive new and improved Disney music-themed fade-out graphics will make potty training easier and give their child the confidence they need to complete potty training. cleanliness1.

Plus, along with the updated music graphics, Pull-Ups features a short story about the pack that parents can read to their child to motivate them and make potty training fun. Because Mickey mouse and Minnie mouse instrument fades when wet, parents can help toddlers learn to stay dry by having their big child continue the music with Mickey mouse and Minnie mouse or the musical instrument will be erased. Make music with Mickey mouse and Minnie mouse can also come to life with the Pull-Ups voice assistant and fun extras like a coloring mat inside the box.

“We recognize that the switch from diapers to pull-ups is important, and we’re always looking for ways to make potty training easier for older kids and parents as they begin this journey together,” said Martin knight jones, Managing Director of Pull-Ups North America. “Our team places product innovation and consumer insight at the heart of everything we do, and we’re exceptionally proud of this latest innovation to help make potty training fun, fast and easy.

When used with Pull-Ups Training Pants, the Pull-Ups Voice Assistant can help parents provide positive reinforcement, musical celebrations, and stories to better support the overall learning experience. cleanliness. The Pull-Ups voice assistant is available for free on Amazon Alexa and Google Home devices. To activate the skill for the first time, just say “Alexa, activate the Pull-Ups skill” or “Ok Google, talk to Pull-Ups”. Once downloaded, you can talk to Pull-Ups by saying “Alexa, open Pull-Ups” or “Ok Google, talk to Pull-Ups” to engage.

“Our partnership with Disney is vital to the storytelling behind the fading graphics, and we know from consumer research that parents and kids love to see these popular Disney characters on our training pants, in advertising and with the Pull-Ups voice assistant. Knight-Jones continued. “Pull-Ups is proud to be the only training pants on the market to feature the most popular Disney characters, Mickey mouse and Minnie mouse. ”

Pull functionality:

  • Exclusive Disney music-themed graphics, including those from Disney Mickey mouse and Minnie mouse, which fade when wet to help older children learn to stay dry
  • A short story about the packaging that parents can read to their older children to make potty training more fun
  • Soft, stretchy, resealable sides for quick and easy changes, without the need to remove layers of clothing or shoes
  • Adjustable sides so you can customize your child’s belt and easily check for damage
  • Undergarment-like design easy enough for your little one’s little hands to slide up and down, encouraging them to feel like a big kid
  • Extra protection where kids need it most
  • Downloadable voice assistant that offers interactive Disney’s calls Mickey mouse and Minnie mouse, and other interactive elements for kids and parents on Amazon Alexa and Google Home
  • Disney themed coloring mat inside Pull-Ups product boxes

Pull-Ups are available at retailers nationwide in sizes 2T – 3T, 3T – 4T, and 4T – 5T. Please visit Pull-Ups.com to learn more about Pull-Ups, take a potty training quiz, access free games and tips, or find out more about our products. You can also follow us on Facebook, Instagram and Twitter.

About Kimberly Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of the lives of people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most basic needs, we create products that help people experience more of what is important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, holds # 1 or # ° 1. Position of 2 stocks in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities and ensure our business thrives for decades to come. To stay up to date with the latest news and learn more about the company’s nearly 150 years of innovation, visit kimberly-clark.com.


1 Kimberly-Clark data on file. Virtual study of more than 1,000 American parents of children who are potty trainers, early adopters or intermediaries; conducted by an independent research firm in February 2021.
2 based on Nielsen data ending 5/01/2021

SOURCE Kimberly-Clark Corporation

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